Vanity metric to avoid
Move attractive totals out of the primary row when they do not change this week's decision.
KPI Guide
E-commerce Sales Dashboard KPIs
Read revenue, conversion, AOV, cart abandonment, and stock risk together.
Core Question
What belongs in an e-commerce sales dashboard?
5 recommended KPIs
- Revenue: keep it in the primary row only when an owner can act on it.
- Conversion: keep it in the primary row only when an owner can act on it.
- AOV: keep it in the primary row only when an owner can act on it.
- Cart abandonment: keep it in the primary row only when an owner can act on it.
- Stock risk: keep it in the primary row only when an owner can act on it.
Recommended layout
Use four KPI cards, one primary trend or segment view, then a priority table and alerts.