Vanity metric to avoid
Move attractive totals out of the primary row when they do not change this week's decision.
KPI Guide
GA4 App Analytics Dashboard Guide
Connect acquisition, events, retention, and conversion into product decisions.
Core Question
How should GA4 events be structured in a dashboard?
5 recommended KPIs
- Active users: keep it in the primary row only when an owner can act on it.
- Key events: keep it in the primary row only when an owner can act on it.
- D1 retention: keep it in the primary row only when an owner can act on it.
- Conversion: keep it in the primary row only when an owner can act on it.
- Drop-off: keep it in the primary row only when an owner can act on it.
Recommended layout
Use four KPI cards, one primary trend or segment view, then a priority table and alerts.