Vanity metric to avoid
Move attractive totals out of the primary row when they do not change this week's decision.
KPI Guide
KPI Dashboard Design for Developers
Define source, owner, and decision unit before visual styling.
Core Question
Where should developers start when designing KPI dashboards?
5 recommended KPIs
- Owner: keep it in the primary row only when an owner can act on it.
- Source: keep it in the primary row only when an owner can act on it.
- Decision: keep it in the primary row only when an owner can act on it.
- Failure signal: keep it in the primary row only when an owner can act on it.
- Removal rule: keep it in the primary row only when an owner can act on it.
Recommended layout
Use four KPI cards, one primary trend or segment view, then a priority table and alerts.