Vanity metric to avoid
Move attractive totals out of the primary row when they do not change this week's decision.
KPI Guide
AdMob Revenue Dashboard Metrics
Separate ad revenue movement into traffic, eCPM, impressions, and CTR.
Core Question
How do you find the cause of ad revenue drops?
5 recommended KPIs
- Revenue: keep it in the primary row only when an owner can act on it.
- eCPM: keep it in the primary row only when an owner can act on it.
- Impressions: keep it in the primary row only when an owner can act on it.
- CTR: keep it in the primary row only when an owner can act on it.
- Fill rate: keep it in the primary row only when an owner can act on it.
Recommended layout
Use four KPI cards, one primary trend or segment view, then a priority table and alerts.