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SaaS Subscription Dashboard

A subscription starter kit for MRR, churn, and trial conversion.

60 minNext.js / Tailwind / RechartsSaaS founder or RevOps owner

Recipe Workspace

Preview the layout, understand the KPIs, copy the starter

Review the dashboard at a practical desktop ratio first, then use the KPI rationale, code starter, and AI IDE prompt below.

Live Recipe Preview

SaaS Subscription Dashboard

A subscription starter kit for MRR, churn, and trial conversion.

Starter Kit availableOpen live view

Live Recipe

SaaS Subscription Dashboard

A subscription starter kit for MRR, churn, and trial conversion.

Overview · Starter Kit available
Finance terminaldensesidebarasset cardsallocation chartcashflow table

MRR

18,420+8.2%

Churn

34.8%+2.1%p

Trial conversion

$84.2K+12.4%

Expansion MRR

ReadyTracked

MRR trend

Visx

Risk Ledger

Chart.js
1

MRR

Sample data

18,420
2

Churn

Sample data

34.8%
3

Trial conversion

Sample data

$84.2K

Watch List

MRRWatch
ChurnWatch
Trial conversionWatch

Detail Table

MRR

Sample data

18,420

상태

Churn

Sample data

34.8%

상태

Trial conversion

Sample data

$84.2K

상태

Top

Four KPI cards

Middle

Primary trend and segment view

Bottom

Priority table and alerts

KPI Ingredients

MRR

MRR belongs in the primary row when an owner can act on it this week.

Alternative KPI: MRR segment

Churn

Churn belongs in the primary row when an owner can act on it this week.

Alternative KPI: Churn segment

Trial conversion

Trial conversion belongs in the primary row when an owner can act on it this week.

Alternative KPI: Trial conversion segment

Expansion MRR

Expansion MRR belongs in the primary row when an owner can act on it this week.

Alternative KPI: Expansion MRR segment

Code Starter

Copy component starter

const metrics = [
  { label: "MRR", value: "18,420", change: "+8.2%" },
  { label: "Churn", value: "34.8%", change: "+2.1%p" },
  { label: "Trial conversion", value: "$84.2K", change: "+12.4%" }
];

export function SaasSubscriptionDashboardPreviewCards() {
  return <section className="grid gap-3 md:grid-cols-3">{metrics.map((metric) => <article key={metric.label} className="rounded-xl border border-zinc-200 bg-white p-4"><p className="text-xs font-bold text-zinc-500">{metric.label}</p><strong className="mt-1 block text-2xl font-black">{metric.value}</strong><span className="text-xs font-black text-emerald-600">{metric.change}</span></article>)}</section>;
}

AI IDE Prompt

Paste into your AI IDE

Create a SaaS Subscription Dashboard. Put KPI cards for MRR, Churn, Trial conversion, Expansion MRR, trend and segment charts, a priority table, and empty/loading/error states.

Bundle Preview

3 screens included

Preview the overview, detail, and settings screens as SVG before downloading the ZIP source.

Decision System

Why this dashboard should exist before it is designed

AdSense-quality pages need original explanation, not only screenshots. This section documents the decision, data model, failure patterns, and implementation alternatives.

Operating decision

SaaS Subscription Dashboard answers this operating question: Is growth driven by new revenue, lower churn, or better pricing?. The primary row is not a vanity summary; it decides what an owner should do this week.

The recipe is designed for SaaS founder or RevOps owner, Early product builders who need to choose data definitions, chart priority, and bottom-row actions quickly.

Data sources and event definitions

  • Stripe events, subscription table, CRM lifecycle status

Before implementation, define event names, owner, refresh cadence, and missing-data behavior for each source.

Required KPIs and removal rules

MRR

MRR belongs in the primary row when an owner can act on it this week.

Alternative or removal signal: MRR segment

Churn

Churn belongs in the primary row when an owner can act on it this week.

Alternative or removal signal: Churn segment

Trial conversion

Trial conversion belongs in the primary row when an owner can act on it this week.

Alternative or removal signal: Trial conversion segment

Expansion MRR

Expansion MRR belongs in the primary row when an owner can act on it this week.

Alternative or removal signal: Expansion MRR segment

Common failure patterns

Treat isolated movement in MRR as a signal to inspect data definitions or operating bottlenecks.

Treat isolated movement in Churn as a signal to inspect data definitions or operating bottlenecks.

Treat isolated movement in Trial conversion as a signal to inspect data definitions or operating bottlenecks.

Treat isolated movement in Expansion MRR as a signal to inspect data definitions or operating bottlenecks.

Alternative layout

For an MVP, keep Four KPI cards. As data matures, expand Primary trend and segment view into segment comparison or cohort analysis.

Implementation Blueprint

KPI audit protocol before implementation

Use this table before designing the UI. Without a formula, review cadence, and action trigger, a dashboard can look polished but still fail to support an operating meeting.

MRR

MRR = source event aggregate / comparison baseline. Start segmentation by MRR segment.

Daily morning

If MRR moves more than 10% week over week, inspect the causal segment and action table together.

Churn

Churn = source event aggregate / comparison baseline. Start segmentation by Churn segment.

Weekly review

If Churn moves more than 10% week over week, inspect the causal segment and action table together.

Trial conversion

Trial conversion = source event aggregate / comparison baseline. Start segmentation by Trial conversion segment.

After campaign end

If Trial conversion moves more than 10% week over week, inspect the causal segment and action table together.

Expansion MRR

Expansion MRR = source event aggregate / comparison baseline. Start segmentation by Expansion MRR segment.

Monthly report

If Expansion MRR moves more than 10% week over week, inspect the causal segment and action table together.

Event and table starter

When starting from an AI IDE, lock event and table names first. It makes generated components and queries much more consistent.

saas_subscription.viewed

Source event for MRR. Keep owner, occurred_at, segment_key, value, and source_system as baseline fields.

saas_subscription.converted

Source event for Churn. Keep owner, occurred_at, segment_key, value, and source_system as baseline fields.

saas_subscription.risk_flagged

Source event for Trial conversion. Keep owner, occurred_at, segment_key, value, and source_system as baseline fields.

saas_subscription.resolved

Source event for Expansion MRR. Keep owner, occurred_at, segment_key, value, and source_system as baseline fields.

Weekly review sequence

  1. 1Separate whether the MRR movement is a real operating issue or short-term noise.
  2. 2Read it with Churn to narrow the cause to acquisition, conversion, quality, or throughput.
  3. 3Use the bottom table to choose one owner, one segment, and one action for this week.
  4. 4At the next review, adjust the layout based on recovery after the action, not on the same chart alone.

Frequently asked questions

Which KPIs should SaaS Subscription Dashboard prioritize?

SaaS Subscription Dashboard should prioritize MRR, Churn, Trial conversion, Expansion MRR. Keep MRR in the primary row only when an owner can act on it this week.

What data sources are required?

Stripe events, subscription table, CRM lifecycle status are the baseline sources. Define event names, refresh cadence, owner, and missing-data behavior before implementation.

Can this layout be used for an MVP?

For an MVP, start with Four KPI cards and Primary trend and segment view. Add bottom tables and alerts when operating actions become clear.

Which metrics should be removed?

Remove metrics that cannot trigger an action within one weekly review cycle, have unstable definitions, or behave like vanity metrics without adjacent context.

How should the AI IDE prompt be used?

Use the prompt as a starting point, then add real field names, table names, state UI requirements, and accessibility requirements for your project.

Market Pattern

Marketplace-proven dashboard pattern, rewritten for Dashcipe

This section documents the public preview pattern behind the layout and how Dashcipe changes it into original KPI guidance.

finance-terminal-plus / dark
asset cardsallocation chartcashflow tablerisk feed

Observed pattern

Finance templates use dark terminals, asset cards, allocation charts, and transaction/cashflow tables for trust.

Dashcipe adaptation

Dashcipe maps that to MRR, portfolio, invoice, and donation risk decisions.

Originality guard

Only the generic financial information structure is referenced, not any specific color system or component design.

Free Resources

What you can use for free

Use the KPI logic, layout, code starter, prompt, Figma SVG, schema, and tokens directly.

downloadZIPdesignFigma SVGdataSchemadesignTokensDashcipe Quality StandardResponsive QASchemaFigma SVGLicenseChangelog

Starter Kit Files

What's inside this bundle

  • overview.html
  • detail.html
  • settings.html
  • src/page.tsx
  • src/components
  • src/data/sample-data.ts
  • data/schema.json
  • tokens.json

Compatibility

Built for fast implementation

  • Next.js App Router
  • Tailwind CSS
  • Static HTML preview
  • Figma SVG import

Implementation time: 35 min

Quality Checklist

Market-ready signals

  • 3 production-style screens
  • Reusable TSX components
  • Empty/loading/error states
  • Light/dark tokens
  • Schema-backed sample data

Use this recipe when

  • The vertical metrics are already roughly known
  • You need to prioritize charts and tables quickly

Skip this recipe when

  • No events or data definitions exist yet
  • You only need a marketing landing page

Expert Notes

How a real operator should read these KPIs

These notes turn each metric into an operating decision, data source, and removal rule.

SaaS founder or RevOps owner

Why it matters
MRR is not a vanity number; it decides the next operating action.
Failure signal
Treat isolated movement in MRR as a signal to inspect data definitions or operating bottlenecks.
Data source
Stripe events, subscription table, CRM lifecycle status
When to remove
Remove it from the primary row if no owner can act within one weekly review cycle.

SaaS founder or RevOps owner

Why it matters
Churn is not a vanity number; it decides the next operating action.
Failure signal
Treat isolated movement in Churn as a signal to inspect data definitions or operating bottlenecks.
Data source
Stripe events, subscription table, CRM lifecycle status
When to remove
Remove it from the primary row if no owner can act within one weekly review cycle.

SaaS founder or RevOps owner

Why it matters
Trial conversion is not a vanity number; it decides the next operating action.
Failure signal
Treat isolated movement in Trial conversion as a signal to inspect data definitions or operating bottlenecks.
Data source
Stripe events, subscription table, CRM lifecycle status
When to remove
Remove it from the primary row if no owner can act within one weekly review cycle.

SaaS founder or RevOps owner

Why it matters
Expansion MRR is not a vanity number; it decides the next operating action.
Failure signal
Treat isolated movement in Expansion MRR as a signal to inspect data definitions or operating bottlenecks.
Data source
Stripe events, subscription table, CRM lifecycle status
When to remove
Remove it from the primary row if no owner can act within one weekly review cycle.

Recipe Flow

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Previous recipePlay Console Operations DashboardA health dashboard for installs, uninstalls, ratings, and reviews.Next recipeReservation Admin DashboardA booking dashboard for reservations, cancellations, no-shows, and follow-up.

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