Vanity metric to avoid
Move attractive totals out of the primary row when they do not change this week's decision.
KPI Guide
MRR Dashboard Metrics
Break MRR into new, expansion, churn, and payment failure signals.
Core Question
How do you isolate the cause of MRR movement?
5 recommended KPIs
- New MRR: keep it in the primary row only when an owner can act on it.
- Expansion MRR: keep it in the primary row only when an owner can act on it.
- Churned MRR: keep it in the primary row only when an owner can act on it.
- Net revenue retention: keep it in the primary row only when an owner can act on it.
- Failed payments: keep it in the primary row only when an owner can act on it.
Recommended layout
Use four KPI cards, one primary trend or segment view, then a priority table and alerts.