Vanity metric to avoid
Move attractive totals out of the primary row when they do not change this week's decision.
KPI Guide
SaaS Dashboard KPI Guide
How to choose MRR, churn, trial conversion, and expansion revenue for a SaaS dashboard.
Core Question
Which KPIs should SaaS operators review first?
5 recommended KPIs
- MRR: keep it in the primary row only when an owner can act on it.
- Churn: keep it in the primary row only when an owner can act on it.
- Trial conversion: keep it in the primary row only when an owner can act on it.
- Expansion revenue: keep it in the primary row only when an owner can act on it.
- Payment failure: keep it in the primary row only when an owner can act on it.
Recommended layout
Use four KPI cards, one primary trend or segment view, then a priority table and alerts.