Dashcipe
Back to recipes
Previous dashboardNext dashboard
CommerceIntermediateFree during launch

Marketing Campaign Dashboard

A campaign dashboard for spend, ROAS, conversions, and channel performance.

55 minNext.js / Tailwind / RechartsMarketing lead

Recipe Workspace

Preview the layout, understand the KPIs, copy the starter

Review the dashboard at a practical desktop ratio first, then use the KPI rationale, code starter, and AI IDE prompt below.

Live Recipe Preview

Marketing Campaign Dashboard

A campaign dashboard for spend, ROAS, conversions, and channel performance.

Free launch recipeOpen live view

Live Recipe

Marketing Campaign Dashboard

A campaign dashboard for spend, ROAS, conversions, and channel performance.

Overview · Free launch recipe
Enterprise suitedensesplitKPI rowtrend chartsegment table

Spend

18,420+8.2%

ROAS

34.8%+2.1%p

Conversions

$84.2K+12.4%

CPA

ReadyTracked

Spend trend

Nivo

Composition

Visx

Watch List

SpendWatch
ROASWatch
ConversionsWatch

Detail Table

Spend

Sample data

18,420

상태

ROAS

Sample data

34.8%

상태

Conversions

Sample data

$84.2K

상태

Top

Four KPI cards

Middle

Primary trend and segment view

Bottom

Priority table and alerts

KPI Ingredients

Spend

Spend belongs in the primary row when an owner can act on it this week.

Alternative KPI: Spend segment

ROAS

ROAS belongs in the primary row when an owner can act on it this week.

Alternative KPI: ROAS segment

Conversions

Conversions belongs in the primary row when an owner can act on it this week.

Alternative KPI: Conversions segment

CPA

CPA belongs in the primary row when an owner can act on it this week.

Alternative KPI: CPA segment

Code Starter

Copy component starter

const metrics = [
  { label: "Spend", value: "18,420", change: "+8.2%" },
  { label: "ROAS", value: "34.8%", change: "+2.1%p" },
  { label: "Conversions", value: "$84.2K", change: "+12.4%" }
];

export function MarketingCampaignDashboardPreviewCards() {
  return <section className="grid gap-3 md:grid-cols-3">{metrics.map((metric) => <article key={metric.label} className="rounded-xl border border-zinc-200 bg-white p-4"><p className="text-xs font-bold text-zinc-500">{metric.label}</p><strong className="mt-1 block text-2xl font-black">{metric.value}</strong><span className="text-xs font-black text-emerald-600">{metric.change}</span></article>)}</section>;
}

AI IDE Prompt

Paste into your AI IDE

Create a Marketing Campaign Dashboard. Put KPI cards for Spend, ROAS, Conversions, CPA, trend and segment charts, a priority table, and empty/loading/error states.

Decision System

Why this dashboard should exist before it is designed

AdSense-quality pages need original explanation, not only screenshots. This section documents the decision, data model, failure patterns, and implementation alternatives.

Operating decision

Marketing Campaign Dashboard answers this operating question: Can data show which channels deserve more or less budget?. The primary row is not a vanity summary; it decides what an owner should do this week.

The recipe is designed for Marketing lead, Early product builders who need to choose data definitions, chart priority, and bottom-row actions quickly.

Data sources and event definitions

  • Campaign spend, conversions, attribution

Before implementation, define event names, owner, refresh cadence, and missing-data behavior for each source.

Required KPIs and removal rules

Spend

Spend belongs in the primary row when an owner can act on it this week.

Alternative or removal signal: Spend segment

ROAS

ROAS belongs in the primary row when an owner can act on it this week.

Alternative or removal signal: ROAS segment

Conversions

Conversions belongs in the primary row when an owner can act on it this week.

Alternative or removal signal: Conversions segment

CPA

CPA belongs in the primary row when an owner can act on it this week.

Alternative or removal signal: CPA segment

Common failure patterns

Treat isolated movement in Spend as a signal to inspect data definitions or operating bottlenecks.

Treat isolated movement in ROAS as a signal to inspect data definitions or operating bottlenecks.

Treat isolated movement in Conversions as a signal to inspect data definitions or operating bottlenecks.

Treat isolated movement in CPA as a signal to inspect data definitions or operating bottlenecks.

Alternative layout

For an MVP, keep Four KPI cards. As data matures, expand Primary trend and segment view into segment comparison or cohort analysis.

Implementation Blueprint

KPI audit protocol before implementation

Use this table before designing the UI. Without a formula, review cadence, and action trigger, a dashboard can look polished but still fail to support an operating meeting.

Spend

Spend = source event aggregate / comparison baseline. Start segmentation by Spend segment.

Daily morning

If Spend moves more than 10% week over week, inspect the causal segment and action table together.

ROAS

ROAS = source event aggregate / comparison baseline. Start segmentation by ROAS segment.

Weekly review

If ROAS moves more than 10% week over week, inspect the causal segment and action table together.

Conversions

Conversions = source event aggregate / comparison baseline. Start segmentation by Conversions segment.

After campaign end

If Conversions moves more than 10% week over week, inspect the causal segment and action table together.

CPA

CPA = source event aggregate / comparison baseline. Start segmentation by CPA segment.

Monthly report

If CPA moves more than 10% week over week, inspect the causal segment and action table together.

Event and table starter

When starting from an AI IDE, lock event and table names first. It makes generated components and queries much more consistent.

marketing_campaign.viewed

Source event for Spend. Keep owner, occurred_at, segment_key, value, and source_system as baseline fields.

marketing_campaign.converted

Source event for ROAS. Keep owner, occurred_at, segment_key, value, and source_system as baseline fields.

marketing_campaign.risk_flagged

Source event for Conversions. Keep owner, occurred_at, segment_key, value, and source_system as baseline fields.

marketing_campaign.resolved

Source event for CPA. Keep owner, occurred_at, segment_key, value, and source_system as baseline fields.

Weekly review sequence

  1. 1Separate whether the Spend movement is a real operating issue or short-term noise.
  2. 2Read it with ROAS to narrow the cause to acquisition, conversion, quality, or throughput.
  3. 3Use the bottom table to choose one owner, one segment, and one action for this week.
  4. 4At the next review, adjust the layout based on recovery after the action, not on the same chart alone.

Frequently asked questions

Which KPIs should Marketing Campaign Dashboard prioritize?

Marketing Campaign Dashboard should prioritize Spend, ROAS, Conversions, CPA. Keep Spend in the primary row only when an owner can act on it this week.

What data sources are required?

Campaign spend, conversions, attribution are the baseline sources. Define event names, refresh cadence, owner, and missing-data behavior before implementation.

Can this layout be used for an MVP?

For an MVP, start with Four KPI cards and Primary trend and segment view. Add bottom tables and alerts when operating actions become clear.

Which metrics should be removed?

Remove metrics that cannot trigger an action within one weekly review cycle, have unstable definitions, or behave like vanity metrics without adjacent context.

How should the AI IDE prompt be used?

Use the prompt as a starting point, then add real field names, table names, state UI requirements, and accessibility requirements for your project.

Market Pattern

Marketplace-proven dashboard pattern, rewritten for Dashcipe

This section documents the public preview pattern behind the layout and how Dashcipe changes it into original KPI guidance.

enterprise-suite / hybrid
KPI rowtrend chartsegment tableactivity feed

Observed pattern

Large admin suites combine KPIs, trends, segments, and recent activity to make a dashboard feel like a full product.

Dashcipe adaptation

Dashcipe turns that structure into vertical KPI decisions, segment tables, and action feeds rather than a generic demo.

Originality guard

Only the generic information pattern is used; screenshots, spacing, colors, and copy from paid templates are not copied.

Free Resources

What you can use for free

Use the KPI logic, layout, code starter, prompt, Figma SVG, schema, and tokens directly.

requestRequest/VotepromptAI PromptKPI logicAI promptRequest queue

Use this recipe when

  • The vertical metrics are already roughly known
  • You need to prioritize charts and tables quickly

Skip this recipe when

  • No events or data definitions exist yet
  • You only need a marketing landing page

Expert Notes

How a real operator should read these KPIs

These notes turn each metric into an operating decision, data source, and removal rule.

Marketing lead

Why it matters
Spend is not a vanity number; it decides the next operating action.
Failure signal
Treat isolated movement in Spend as a signal to inspect data definitions or operating bottlenecks.
Data source
Campaign spend, conversions, attribution
When to remove
Remove it from the primary row if no owner can act within one weekly review cycle.

Marketing lead

Why it matters
ROAS is not a vanity number; it decides the next operating action.
Failure signal
Treat isolated movement in ROAS as a signal to inspect data definitions or operating bottlenecks.
Data source
Campaign spend, conversions, attribution
When to remove
Remove it from the primary row if no owner can act within one weekly review cycle.

Marketing lead

Why it matters
Conversions is not a vanity number; it decides the next operating action.
Failure signal
Treat isolated movement in Conversions as a signal to inspect data definitions or operating bottlenecks.
Data source
Campaign spend, conversions, attribution
When to remove
Remove it from the primary row if no owner can act within one weekly review cycle.

Marketing lead

Why it matters
CPA is not a vanity number; it decides the next operating action.
Failure signal
Treat isolated movement in CPA as a signal to inspect data definitions or operating bottlenecks.
Data source
Campaign spend, conversions, attribution
When to remove
Remove it from the primary row if no owner can act within one weekly review cycle.

Recipe Flow

Move through recipes without returning to the list

All recipes
Previous recipeIoT Monitoring DashboardAn IoT dashboard for sensors, alerts, device uptime, and anomalies.Next recipeCreator Analytics DashboardA creator dashboard for views, subscribers, engagement, and content ranking.

Related Recipes

Similar dashboard recipes

Recipes from the same category or stack.

bootstrap-analytics
Free resourceBeginner

AdMob Revenue Dashboard

Is a revenue drop caused by traffic, pricing, or placement?

Free downloadQuality checkedStarter KitNext.js3 screensSchemaFigma SVGNext.jsTailwindChart.js
Market patternbootstrap-analytics
Layout: topbarSurface: lightstat cardsbar chart
4 KPIsDetails
enterprise-suite
Free resourceIntermediate

GA4 App Analytics Dashboard

Where do users come from, convert, or drop off?

Free downloadQuality checkedStarter KitNext.js3 screensSchemaFigma SVGNext.jsTailwindRecharts
Market patternenterprise-suite
Layout: splitSurface: hybridKPI rowtrend chart
4 KPIsDetails
ops-workbench
Free resourceBeginner

Play Console Operations Dashboard

Where does store quality change appear first?

RequestableHTMLTailwindChart.js
Market patternops-workbench
Layout: sidebarSurface: darkstatus wallmap/list panel
4 KPIsDetails